Client: Pearl Izumi
Agency: Garrilgan Lyman Group
Role: Art Director
Services: UI / UX, advertising

Pearl Izumi needed a new site and ad campaign that would reflect the passion and intensity of it’s core audience, the cycling enthusiast, as well as the development of community/social initiatives and customization of products and services.

Client: SAP
Agency: Siegel+Gale
Role: Design Director
Services: UI / UX design

Interface Designs for SAP's Business Suite software, bringing analytics and transactions together into a single real-time platform, including phone, tablet and web-based solutions. 

Client: Gravitas
Agency: Martian Design
Role: Art Director
Services: Branding and identity  

Gravitas is a leading technology services firm providing Business Consulting, Software Development and Systems Integration to the finance industry.

Client: Lincoln Motors
Agency: Razorfish
Role: Art Director
Services: UI / UX design

The Lincoln Drivetime App gives clients access to a world of unexpected experiences and content, showing them facets of the road that they never knew existed. 

Driver distraction is avoided by utilizing “hands-free” voice and audio capabilities. The App uses driver data, driving style and behavior to create a driver profile and sends an alert when it has relevant, useful and interesting content to share. Smart technology constantly adapts to better learn the driver’s preferences.

Project: Betty Davis
Agency: Martian Design
Role: Art Director, Animator
Services: UI / UX design, animation

With this project, I wanted to reintroduce 70’s funk music legend Betty Davis to a new generation of listeners by creating a unique, engaging experience that reflected the mood and music of that era.

An interactive lava lamp serves as navigation allowing users to explore music and info about the artist by moving up and down the lava stream. The lava undulates to the music and changes color according to the selected section. It can be pushed and pulled like taffy to further engage the user.

Client: Elana
Agency: Martian Design
Role: Art Director
Services: Branding & Identity

Elana required a memorable brand identity that would enhance and reflect the simple elegance of their clothing. 

A black and white palette was used to pop the colors of the clothing while straight lines created contrast against the curves of the fabric. The letterforms can enlarge to the point of abstraction to reinforce, support and connect the brand. The “E” can be used on it’s own as a mnemonic device, creating a distinctive graphic focal point.

Client: JC Penney
Agency: Punch Media
Role: Art Director
Services: UI /UX design

iPad App concepts and designs for JC Penney including a Style Me App for customizing and shopping for outfits. A Valentines Day gift guide and an Event Calendar for store events. These Apps are designed to be accessible from in-store public iPads or personal devices.

Client: Kiboo
Agency: Adoptive
Role: Art Director
Services: UI /UX design, storyboards

Kiboo is a banking website for young adults and their parents. Kiboo redefines how you spend, save and give your money using budgeting and personal finance tools and contains all the functionality of a complete, easy-to-navigate banking system.

Project: Wise Watch
Agency: Martian Design
Role: Art Director, Animator
Services: Concept, animation, UI / UX

Wise Watch won’t give you the time of day. It won’t give you the weather, stock reports, directions or movie reviews. 

It will however make you wise.

By imparting wisdom specific to the issues in your life, Wise Watch promotes mindfulness and can change the way you think and how you live your life.

Client: Bundoo
Agency: Adoptive
Role: Art Director
Services: Web UI / UX design

Bundoo is an online community that provides professional advice, ideas, resources, support and tools for first-time parents. 

For this site, I used a 960 pixel-wide 12 column grid along with a 6 pixel baseline grid for the text which was based on point size increments of 3. With this, I could exactly align elements to support the structure without the need for extraneous design. The focus is kept squarely on the content and a large amount of information is accommodated. Green is used sparingly to draw attention to important information.

Project: Slingshots
Agency: Martian Design
Role: Art Director
Services: Concept, Logo, UI / UX

The object of Sling Shots is to have the majority of your pieces on the board at the end of the game. A move consists of "outflanking" your opponent's piece(s), then switching the outflanked piece(s) to your color (Patent App. ©Copyright 2013, David Platt. All rights reserved)

Client: Plattmount Park
Agency: Adoptive
Role: Art Director
Services: Branding, Identity

Plattmount Park is a park and recreational center in New Jersey, considered one of the most picturesque properties near the Jersey waterfront.

Project: The White Stripes
Agency: Martian Design
Role: Art Director
Services: Branding, UI / UX

Design concept for the White Stripes including new logo / brand identity and website.