Agency: Martian Design
Role: Sr. Art Director
Services: Logo, branding
Elana required a memorable brand identity that would reflect the simple elegance of their clothing.
A black and white palette was used to pop the colors of the clothing while straight lines created contrast against the curves of the fabric. The letterforms reinforce, support and connect the brand while the “E” can be used on it’s own as a mnemonic device, creating a distinctive graphic focal point.