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Gravitas

Client: Gravitas
Agency: Martian Design
Role: Creative Director / Designer
Services: Logo & Branding

Branding for Gravitas, a leading technology services firm providing Business Consulting, Software Development and Systems Integration to the finance industry.

Green represents the financial aspect of the brand and is associated with security, safety and growth, while the blue represents technology and denotes reliability, dependability and power. The G in the center of the logo creates a conduit between the two; a pipeline of data, communication and ideas.