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Lincoln Motors

Client: Lincoln Motors
Agency: Razorfish
Role: Sr. Art Director
Services: UI / UX design

The Lincoln Drivetime App gives you access to a world of unexpected experiences and content, showing you facets of the road that you never knew existed. 

Driver distraction is avoided by utilizing “hands-free” voice and audio capabilities. The App uses driver data, driving style and behavior to create a driver profile and sends an alert when it has relevant, useful and interesting content to share. Smart technology constantly adapts to better learn the driver’s preferences.