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PEARL IZUMI

Client: Pearl Izumi
Agency: Garrilgan Lyman Group
Role: Art Director
Services: Branding, web design, advertising

Pearl Izumi needed a new site and ad campaign that would reflect the passion and intensity of it’s core audience, the cycling enthusiast, as well as the development of community/social initiatives and customization of products and services.

Splashy, desaturated photography is used to convey a gritty, real-world quality while cropped typography of varying sizes create a sense of immediacy, energy and movement.

 
 
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Feature 1

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Feature 2

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Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris egestas at nibh nec finibus. Aenean eu justo sed elit dignissim aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.