Dell Technologies
I led design efforts with Rebellion to unify the branding and web systems for Dell Technologies and Dell EMC, which ultimately merged under the Dell Technologies name. The result was a cohesive digital ecosystem used across a wide range of experiences—solidifying Dell’s presence as a leader in the tech space. I helped define the visual language, UI components, and layout systems that became the foundation for future digital initiatives, modernizing the brand and creating consistency across platforms.
Agency
Rebellion Design
Role
Design Director, Designer
Services
UI/UX, web, motion, branding, print
Dell’s Perspectives blog highlights the company’s innovations through articles, podcasts, and videos. Clean navigation and engaging visuals make it easy to explore. The reversed “e” in the logo suggests a stance of inquiry—challenging convention and inviting fresh perspectives.
The new Dell Technologies design system features modules that can be easily combined to create a variety of layouts. The system is modular and flexible, allowing for updates and new modules to be added as needed. Designed to be open-ended, the system is ever-evolving to ensure a fresh and modern design.
I designed Dell’s enterprise dashboard system to streamline how users access and manage subscription, billing, and infrastructure data. The interface balances clarity and complexity—presenting critical metrics like revenue, operating costs, infrastructure spend, and licensing in a highly digestible format
I created an internal microsite to inform and educate Dell’s new hires on the importance of proper conduct at the company. The site includes a variety of articles and educational videos as well as interactive Q&A modules that tests the users knowledge of the material.
For Dell's social impact plan, I designed a report that underscores their dedication to making a positive societal difference. This includes highlighting efforts in sustainability, inclusivity, as well as ethical and privacy standards. Filled with detailed infographics, the report effectively showcases Dell's key milestones and unwavering commitment to these essential objectives.